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	Which CMS Is Right For Me? If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download "Which CMS is Right For Me?" and learn: The importance of knowing your requirements What to look for in a CMS solution Head–to–head evaluation of custom, open source, installed and SaaS solutions
	Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution In this paper,
	The Short Code Marketing Opportunity See why brands, advertisers and enterprises are using common short codes to reach their target audience. Today, cell phones represent the most personal and intimate way to communicate with individuals. In this report, Nielsen highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code (CSC) – to their marketing mix. This FREE report: Provides a comprehensive overview of key wireless trends Outlines advantages of CSCs versus other mobile marketing vehicles Presents steps for implementing a CSC Illustrates how CSCs are being used by Brands today
	The ROI on Customer Feedback: Why It Pays to Listen to the Voice of the Customer Best–in–Class are more than 7x more likely than Laggards to improve customer advocacy. 2.6x more Best–in–Class companies enjoy above–average performance in their ability to rate individual employee performance based on customer satisfaction. Best–in–Class are 2.3x more likely to have improved their year–over–year performance in new product / service innovation with the deployment of a customer feedback solution. Given the realities of a global economic recession that has thrust companies into a vortex of plunging consumer demand, the rise of consumer control fueled by the ever–growing popularity of social media, and the decline of brand loyalty owing to a competitive marketplace awash with consumer choices, companies are under more pressure than ever to improve customer satisfaction and retention. At least part of the solution lies in the power of capturing, integrating, enhancing, analyzing and acting upon customer feedback.
	The Google Story – Free Book Summary In this summary you will learn: Why Sergey Brin and Larry Page started Google How they kept control of it despite pressure from their investors and financial backers How the acrimony between Microsoft and Google originated What Google plans for the future Why you should read The Google Story You probably use Google when you are looking for something on the Web. But do you know who founded the company and why it is unique? Here's the inside scoop. Authors David Vise and Mark Malseed tell the story of Google founders Larry Page and Sergey Brin in fast–moving, energetic prose, from start–up to triumph. The authors spend little time considering any of the possible negative aspects associated with Google, but most readers will find that it hardly matters because their book is downright fun, and it ends with a useful set of Google search tips. getAbstract says you will learn so much about the founders, the company's management and its wonderfully exotic culture that you will not notice the absence of critical distance. About the Authors David A. Vise won a Pulitzer Prize at the Washington Post and works for a hedge fund. This is his fourth book. A Wharton M.B.A. named to the school's list of most influential alumni, he began his career at a major brokerage house. He wrote for a financial analysis Web site and the Wall Street Journal. Mark Malseed is a former senior researcher for Bob Woodward on two major books about the Bush administration. He has contributed to several publications, including the Washington Post and the Boston Herald.
	The Evolution of Remote Product Service and the Emergence of Smart Services Best–in–Class companies have generated greater than a million dollars of revenue opportunities on average from remote product service solutions. Best–in–Class companies are almost 2x as likely to rely on Remote Product Service applications to support the remote resolution of service issues. Best–in–Class companies are more than 3x as likely as all others to be using remotely captured data for the generation of new revenue generating services. In the current economy, service excellence is not solely measured on the grounds of operational metrics such as mean time to repair and first–time fix. Today's service organization achieves Best–in–Class status on the grounds of profitability generated through cost control, customer retention, and revenue creation. These objectives have not only led to the increased adoption of Remote Product Service (RPS) tools, but have also facilitated evolutionary uses of the technology class.
	The Art of the Start – The Time–Tested, Battle–Hardened Guide for Anyone Starting Anything – Free Book Summary In this summary you will learn: How to position and pitch a new business How to get the most benefit from branding and staffing Why starting a business is akin to a spiritual undertaking, requiring belief in the project's worth and its benefit to society Why you should read The Art of the Start This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over–use business–babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) – but his style is good–natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue–in–cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of others start–ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but getAbstract.com finds that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size. About the Author Guy Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses. He currently runs the venture capital firm Garage Technology Ventures. He is the author of seven books including Rules for Revolutionaries and How to Drive Your Competition Crazy. He also writes a column for Forbes magazine.
	SRDS Consumer Magazine Connections 2008 Advertising Guide Consumer Magazine Connections is your essential media planning resource for data about consumer magazines that accept national advertising. Discover new media opportunities to reach your target audience via consumer magazines. This annual reference guide provides thousands of magazine titles among 51 classifications. Plus, for more than 600 Featured Publications, this guide includes frequency, total circulation, paid rate base, one–time page rates and publisher's positioning statements. Please note: You will receive a digital edition of the 2008 Advertising Guide. Please enter a correct email address to ensure its delivery. SRDS celebrates 90 years connecting the media community.
	SRDS Business Publication Connections 2008 Construction & Manufacturing Marketer's Guide The Construction & Manufacturing Marketer's Guide is a B–to–B marketer's essential media planning resource for business publication data. The Construction & Manufacturing Marketer's Guide provides data about business publications serving the industry, from air conditioning to materials to waste management. Discover new opportunities to reach your target audience through B–to–B magazines. Listed by classification, this annual reference guide provides thousands of listings. Plus, the guide also includes Featured Publications in which you'll find frequency, total circulation, one–time page rates, publisher's positioning statement, additional marketing opportunities and contact information. Please note: You will receive a digital edition of the 2008 Advertising Guide. Please enter a correct email address to ensure its delivery. SRDS celebrates 90 years connecting the media community.
	Social Media Marketing: 12 Essential Tips for Success With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn: Why social media is here to stay, and what to do about it How to monitor market conversations in your own market How to prepare and launch social marketing initiatives How to integrate social media with traditional marketing programs Important opportunities to leverage and pitfalls to avoid
	Service Contract Management: Winning Strategies for Managing Customers' Expectations Best–in–Class companies achieved a 90% contract renewal rate. Best–in–Class companies experienced a 28% improvement in service–level agreement / contract compliance over the past two years. Best–in–Class companies achieved a 26% increase in total service revenue over the past two years. Closing the sale of a service contract is not an end unto itself. Rather, it represents the culmination of one set of business development processes, and the start of a subsequent set of after–sale processes. All of these business processes must focus on assisting the organization's ability to make a real contribution to the bottom line, improve customer satisfaction and yield a larger – and more predictable – revenue stream. Best–in–Class organizations do a much better job of packaging, selling, and managing service contracts than do all others; but there are some key areas where even the leading service organizations still fall short.
	Select & Connect: Strategies for Targeted Acquisition and Retention See the results from more than 550 marketing professionals that were polled in this compelling study to help you better define and implement optimal customer–centric programs. Some topics of the study include: Customer identification and retention Segmentation methodologies and approaches Effective messaging to the right audience Results highlight sourcing, aggregating, cleansing and utilizing customer data and analytics to design and field integrated, multi–channel campaigns, maximize lead generation activities, and improve return–on–relationships.
	Sales Force Automation Comparison Guide Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions contain, researching your options can be a time–consuming task. We've done a lot of the work for you by comparing the features and costs of 15 top SFA solutions from vendors such as Microsoft, Oracle, Sage Software and Entellium. Whether you work for a small business, a medium–sized enterprise or a huge corporation, there's a solution that will fit the bill. This comparison guide addresses topics such as: Sales tools Marketing–automation features Deployment options Pricing structure
	Purple Cow – Free Book Summary Jingles, slogans and pretty ads aren't good enough. Marketing guru and best–selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today's cluttered markets. You'll also receive Executive Book Alert, which keeps business executives up–to–date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e–Newsletter.
	Physical to Virtual Events and Tradeshows: Maximizing Your Marketing ROI and Reducing Costs – Live Webinar In today's economic climate, event marketing dollars are getting tougher to protect as physical events are more costly and difficult to extend in a global environment. 6Connex will address critical concerns facing event marketers, including: What is a virtual tradeshow and event? What are the differences between a physical and virtual event? Where do I start? What are my options? How personalized is the experience an attendee has participating in a virtual event? How do I deliver higher ROI with virtual events? How quickly am I able to plan and execute a virtual event? How do virtual events accommodate a global audience? Register today for this webinar and get access to the white paper, "Translating Physical Events Into Virtual Experiences" for FREE. Live Webinar Date: May 28, 2009 Time: 10:00 am PST/1:00 pm EST Duration: 60 minutes Speaker: Paul Dodd, Chief Strategy Officer, 6Connex As Chief Strategy Officer, Paul is responsible for securing strategic account relationships for 6Connex. He plays a critical role orchestrating the deployment of 6Connex resources to provide custom virtual technology marketing solutions for key strategic Fortune 500 customers.
	Personality Not Included – Free Book Summary Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively. You'll also receive Executive Book Alert, which keeps business executives up–to–date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e–Newsletter.
	On–Premise CRM Comparison Guide If your business needs the flexibility offered by an in–house CRM system, your first step should be to research offerings from some of the industry's biggest vendors. Find out how different solutions address different features, how much you can expect to pay and what kind of technology infrastructure you need in place. This guide compares solutions from vendors such as Microsoft, SugarCRM, SAP and Infor. This comparison guide addresses topics such as: SFA (Sales Force Automation) features Marketing features Service and support options
	Offshoring Secrets: Building and Running a Successful India Operation Global corporations, especially those with large operations in the west, are constantly seeking to reduce costs, improve bottom lines, and create "quarterly results" magic in the least possible time. When such dictates are handed down from the boardroom, the management goes into a flurry of exploring avenues. Typically, the first recommendation off the bat is to explore India, and setting up an Indian operation to achieve those magical numbers. After the initial brew–ha–ha about Offshoring, job losses, and so on have died down within the company, a fatalistic sense of helplessness settles in. The management team is up against the wall, wondering how it would start achieving the impossible–and the headaches have just begun. Foreword written by renown venture capitalist Vinod Khosla. This excerpt includes Chapter 2: Choosing the Right Leader from "Offshoring Secrets: Building and Running a Successful India Operation".
	Meatball Sundae – Free Book Summary Godin's latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. You'll also receive Executive Book Alert, which keeps business executives up–to–date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e–Newsletter.
	Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing 58% of Best–in–Class companies improved online conversion rates. Best–in–Class improved the average time a visitor spent on the website by 4%. Best–in–Class companies improved the average page views per visitor by 8%. The current economic situation is forcing all organizations to turn to more cost–effective methods to reach customers. As a result, the web has been elevated to a top two channel for acquiring and retaining customers. Whether the web is a vehicle for information or a source of sales, all organizations must focus on the development, execution, and distribution of online content to maximize sales in a global recession. Web Content Management (WCM) and Content Management Systems (CMS) are tools for managing website content. WCM helps marketers take ownership and control of website content creation, distribution, digital rights usage, editing, analytics, and the overall online customer experience.
	Marketing Campaign Development – What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns While many of us will recognize a good, well–thought–out marketing campaign when we see one, the single, basic truth about world–class marketing campaign development is that it is easy to say, but hard to do because we all like to take short–cuts. Lack of planning is the slippery slope that leads to wasteful marketing. The full eBook is a practical, pragmatic "how to" book designed for hi–tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step–by–step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you will find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This excerpt includes Chapter 2 – Secrets of a best–in–class campaign development process from the Marketing Campaign Development eBook.
	Marketing Automation: A Strategic Guide for Optimizing End–to–End Marketing Activities Best–in–Class companies achieved 335% higher annual revenue growth than Laggard organizations. Best–in–Class companies enjoyed customer acquisition rates that were 2x higher than peers. Best–in–Class companies are 2.6x more likely to indicate they can actually measure the effectiveness of each marketing campaign. This report explores the use and planned use of Marketing Automation Platforms (MAP). Marketing Automation Platforms include all technologies that help automate two or more end–to–end marketing activities across multiple marketing channels. These are most commonly referred to as Enterprise Marketing Management solutions, Marketing Operations Management Solutions, Marketing Resource Management Solutions, Marketing Campaign Management Solutions, and Email Marketing solutions (with support for multiple channels and marketing activities).
	Lead Generation Tactics: A Recipe for Success Successful B2B marketing includes using a broad range of tactics. This "recipe for success" guide, written by M. H. "Mac" McIntosh, gives you the knowledge on how to drive lead generation with: Relationship marketing Direct marketing Online marketing Events and tradeshows Educational events Additional tactics Also included in the eBook is a lead generation checklist that will help you begin maximizing your results. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with Mac McIntosh.
	Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers NetLine's INSPIRE Newsletter delivers a series of blogs authored independently by industry experts in the B2B Marketer space, and provides compelling topics ranging from best practices to discussions on current industry trends for B2B Marketers. This newsletter not only provides thought provoking content, but lends an open forum for savvy marketers to collaborate with Industry Thought Leaders. See topics such as: Brian Carroll: How Lead Nurturing Improves Lead Generation ROI Chris Kenton: Customer Engagement Can't Be Automated Howard Sewell: 5 Common Webinar Invitation Mistakes Sridhar Ramanathan: Demand Generation: Are We Making Prospects Lie? Michael Stelzner: 5 Practical White Paper Marketing Tips Don't miss this winning newsletter, subscribe today!
	In Search of the Obvious – Free Book Summary In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea. You'll also receive Executive Book Alert, which keeps business executives up–to–date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e–Newsletter.
	iMedia Connection Get the latest news, expert advice and analysis of the internet marketing industry. Also, check out the latest industry job openings and join their People Connection to build your industry profile!
	I'm on LinkedIn––Now What??? With over 25 million members there is a lot of potential to find and develop relationships to help in your business and personal life, but many professionals find themselves wondering what to do once they signup. Learn the different benefits of the system and best practices so that you can get the most out of LinkedIn. This excerpt includes Chapter 1 – The Introduction from the "I'm on LinkedIn––Now What???" eBook.
	How to Boost Your Company's Sales with Marketing The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research. But no single part of a business–to–business marketing program is more important than generating qualified sales leads. "Marketing for leads" drives sales. Done correctly, B2B marketing for leads will increase the bottom line and help the company achieve its growth goals. B2B marketing programs that are bottom–line oriented focus on generating, nurturing and qualifying B2B sales leads. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Guide in partnership with Mac McIntosh.
	Fishing for Leads with White Papers: Where to Drop Your White Paper Line In this white paper, you will gain valuable information on marketing with white papers, and learn essentials to leverage this powerful lead generation tool and acquire targeted and qualified leads. Fishing for Leads with White Papers offers practical insight as well as addresses Key challenges Contextual marketing and Pay–for–performance models What to look for in a white paper marketing vendor. This white paper is written by Stelzner Consulting, sponsored by NetLine Corporation
	Cutting Edge Customer Loyalty: Retail Best Practices for Acquiring, Retaining, and Re–Engaging Customers Best–in–Class companies are developing multi–tiered rewards plans for their most profitable customers at a 70% higher rate. Best–in–Class companies are 2x as likely as their peers to redeem loyalty cards at the point–of–service. Best–in–Class companies activate 40% more customers into their loyalty program at the point–of–sale than their peers. Aberdeen data reveals that currently 65% of retailers lack fully–automated loyalty process tools at the Point–of–Service (POS) for customer sign–up, identity scan for program fulfillment, and redemption of customer loyalty programs. Executing payment card (credit, debit, stored value, or gift card) or non–card based loyalty programs (personalized promotions, referral) should be a simplified and convenient task for retail employees. On the contrary, the inadequacy at the POS indicates that there exists a "large customer service process and technology gap" at the focal point of customer service in retail.
	CRM Without Compromise: A Strategy for Profitable Growth Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
	Common Short Codes: The Time Is Now for Mobile Marketing In the recently released IDC White Paper sponsored by NeuStar, “Common Short Codes: The Time Is Now For Mobile Marketing & Outreach,” IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. For any brand or enterprise this translates into “one common short code, one call to action” to reach over 270M mobile customers.
	Business Publication Connections, 2008 Business Services Marketer's Guide With the *Business Publications Connections, 2008 Business Services Marketer's Guide*, you'll discover new opportunities to reach your target audience through B–to–B magazines. Listed by classification, this annual reference guide provides listings of business publications as well as Featured Publications where you'll find frequency, total circulation, one–time page rates, publisher's positioning statement, additional marketing opportunities and contact information. Classifications include, but not limited to: media, education, government, retail, & travel. Please note: You will receive a digital edition of the 2008 Advertising Guide. Please enter a correct email address to ensure its delivery. SRDS celebrates 90 years connecting the media community.
	Brand Reputation Management: Using Online Monitoring to Protect the Company's Crown Jewels Best–in–Class companies are 12.5x more likely than Laggards to experience year–over–year increases in shareholder value. Best–in–Class companies are 2.4x more likely than Laggards to improve year–over–year performance in customer retention rates. Best–in–Class companies are 400% more likely than Laggards to improve year–over–year performance in Return On Marketing Investment (ROMI). Today, companies are embracing brand reputation management as a strategic imperative and are increasingly turning to online monitoring in their efforts to prevent their public image from becoming tarnished. Online brand reputation protection is broad in scope. It can mean monitoring for the misappropriation of a brand trademark by fraudsters intent on confusing consumers for monetary gain. It can also mean monitoring for less malicious, although perhaps equally damaging, infractions, such as the unauthorized use of a brand logo.
	B2B Sales Lead Success Checklist You've spent a great deal of time, effort and money putting together your sales–lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales. This checklist by B2B sales and marketing expert Mac McIntosh is designed to help B2B sales and marketing professionals determine if their company is doing all it can and should be doing to turn leads into sales. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Checklist in partnership with Mac McIntosh.
	Attracting Leads with White Papers FREE chapter from new bestselling book, "Writing White Papers: How to Capture Readers and Keep Them Engaged." White papers help people make decisions. Learn to: Generate a steady stream of quality leads with white papers Soft–sell by educating readers Write white papers that engage readers Stand out from the crowd Grab eyeballs with words NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this excerpt in partnership with the book's author, Michael Stelzner.
	A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs If you have signed up for an online B2B lead generation program using content distribution, or you're preparing to do so; you'll want this reference guide close by! While there are many fine points that are important, the process doesn't need to be painful. We'll share the inside scoop on critical elements, including: What's Your Type? Selecting and Labeling your Content. Catch Title and "Bait". Sweat the Details. Splash/Landing Pages. Apply the KISS Factor. Hundreds of Leads, Now What?
	8 Surefire Strategies for Monetizing Your B2B Website You know your industry. You know your audience. But do you know how to make your B2B website start making more money for you? If you rely on affiliate programs or pay–per–click (PPC) advertising for all or part of your revenue stream, you already know that the hours and dollars you spend on content creation and search engine optimization will be spent in vain if the traffic you drive to your site doesn't purchase from your affiliate merchants, click on your banners, or follow the links in your contextual ads. Hundreds, if not thousands, of white papers and websites offer tips for optimizing your content and driving traffic to your B2B site or blog, and we won't attempt to cover those topics here. What we will do is present specific strategies for easily converting the traffic you have today into significant, reliable revenue for your site. Whether you target software developers or sales managers, gadget heads or genetic engineers, the proven strategies outlined here will help you transform your B2B site from a labor of love into a money–making machine.
	42 Rules of Cold Calling Executives Many sales professionals find cold calling difficult and unpleasant, yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. The full eBook contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. This eBook excerpt includes: Introduction Rule #2 Rule #3 Rule #4 About the Author Prepared by Superstar Press; Sponsored by Super Star Press.
	10 Steps to a Successful CRM Implementation A CRM solution can have an enormously positive effect on your business's bottom line, but a lot can go wrong during a rollout if you haven't planned properly. This White Paper addresses topics such as: Budgeting realistically Training employees Managing the implementation

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